Sharp solar panels are not only in popular demand by the end user but are also a highly recommended brand by installers. The area of brand awareness in solar brands is now being addressed in the form of independent surveys by opinion researcher, EuPD Bonn. In addition to brand awareness other areas are also being explored such as distribution depth i.e. when a particular brand is sold more frequently than its competitors by installers surveyed. Sharp Electronics (Europe) GmbH has peaked in this regard and has been awarded the “Top Brand PV” seal of quality. Thus becoming one of the leading brands in the PV market.

With its “Top Brand PV” EuPD Research 2010 has developed a unique methodology for independent assessment of the brand management of module and inverter manufacturers. The award of the seal is based on a multi-level analysis. Brand perception among customers is a basis for evaluating qualified statements among customers and intermediaries. This gives manufacturers an unfiltered assessment of their own brand and also a possible optimization of opportunities in brand management. Wholesalers, installers and end customers refer to the “Top Brand PV” seal as independent guidance in the selection of quality brands. Sharp Electronics (Europe) GmbH has now been awarded this premium seal in Germany.

The award is based solely on leading PV manufacturers, who have passed an appropriate quality model. Sharp Electronics (Europe) GmbH is now among an exclusive group of top brands that are authorized to carry the seal "TOP BRAND PV". "This award shows that our brand is firmly anchored in the minds of our customers here in Germany. We are particularly pleased that our partners - the installers and distributors, recommend our products in consultations. This demonstrates the confidence we enjoy from the intermediaries,” said Peter Thiele, executive vice president, Sharp Energy Solutions Europe. www.eupd-research.com